In
BI Versus BA - What's the Difference?, Rock Gnatovich of
Spotfire warns folks not to be fooled into thinking business intelligence (BI)
necessarily includes analytics.
CIOs often assume that SAS-caliber business analytics (BA) come along with BI.
Not so, says The Rock.
Furthermore, the type of BI reporting provided by vendors like Cognos and Business Objects (aka the-biggest-farce-in-the-world) is sufficient only for some business planning, argues Gnatovich.
BA, with its ability to deal with unanticipated outcomes and unknown results, is what's really needed to help mitigate risk and capitalize on opportunities that can supercharge a company.
