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NEWS: The Customer Data Diet

Subway Diet Guru JaredMy name is Bill, and I'm a data addict...

DMReview's Steve Schultz takes a look at our insatiable appetite for data to develop customer insights, and concludes a less-is-more approach is in order.

As such, Schultz calls on "overweight data hogs" (you know who you are!) to 'fess up to their data addiction and try his five-step data diet program:

  1. Try Smaller Portions ("Sample Data")
  2. Focus on Complex Carbohydrates ("Essential Info")
  3. Plan Meals ("Focus")
  4. Cook without the Excess Fat ("Limit Variables")
  5. Remember to Work Out ("Try New Perspectives")

And if that doesn't do the trick, check out this slick new Sun Data Warehouse Appliance, which comes pre-loaded with 24TB of storage!

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